CrossFit Gym Software

CrossFit gym software built for independent boxes that can't afford to miss a call, drop a trial, or chase a failed payment. MatFlow automates the follow-up, recovery, and review requests so you can focus on coaching.

What MatFlow handles for CrossFit boxes

  • Trial class confirmation. Every new trial athlete gets an automatic SMS and email the moment they book — class time, what to expect, how to prepare.
  • Missed-call follow-up. When a prospect calls and nobody answers, MatFlow texts them back within seconds. Fast response wins the booking.
  • Trial-to-member follow-up. After every trial class, a follow-up message goes out automatically. No conversations fall through the cracks between WODs.
  • Failed payment recovery. When billing fails, automated SMS and email sequences handle the recovery — without any awkward conversations about missed dues.
  • Google review requests. After a trial or milestone, MatFlow sends a review request. Independent CrossFit boxes compete on local reputation — this builds it passively.
  • Member retention alerts. When a paying member stops showing up, you get flagged before they cancel. Reach out while there's still time.
  • Win-back campaigns. For members who do cancel, automated win-back messages go out over the following weeks — some come back without any manual outreach.

Built for CrossFit box owners

Most CrossFit box owners are full-time coaches, not marketers. You're on the floor from morning to night, and the front desk work — missed calls, trial follow-up, failed payments — piles up between classes. MatFlow handles all of it with 25+ pre-built workflows that deploy in under an hour. No custom development. No software to learn. Just your box running more smoothly.

Plans start at $99 per month with a $1 first month. There's no setup fee.

Ready to automate your CrossFit box?

$1 first month. No setup fee. Deploy in under an hour.

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