MatFlow vs Zen Planner
Zen Planner has been around since 2006. MatFlow is what gym software looks like now — voice receptionist, client portal, automated follow-ups, payment recovery, and live in one afternoon. No setup fee. First month is a dollar.
Zen Planner starts at $99/mo and gives you member management.
MatFlow gives you all of this — and transforms the experience of being a member at your gym.
No setup fee. First month is $1.
Competitors charge $200-500 just to get you started. MatFlow charges one dollar. Every plan includes a migration call to move your members over. Annual plans: we show up in person.
Full contact management
Every inquiry, trial, member, and past member in one place. Nothing falls through the cracks.
Two-way SMS & email inbox
Every conversation in one thread. Reply from your phone. Your team sees it all.
Calendar & online booking
Members book trial classes online. Scheduling runs itself.
Follow-up tracking
See every inquiry at every stage. Know exactly who needs a follow-up.
Membership billing
Recurring payments, invoicing, and failed payment handling — all automated.
Member client portal
Members log in to their own account. View info, book, access resources. Your gym feels like a serious operation from day one.
Automated follow-up
Inquiry in. Trial booked. Reminder sent. Follow-up landed. Zero manual work.
SMS payment recovery
Payment fails. Member gets a text. Payment recovers. No awkward calls.
Google review automation
Happy members get asked. Your Google rating builds itself.
24/7 voice receptionist (Pro)
Answers every call. Books trials. Takes messages. 24 hours a day.
Custom website — your brand, built right (Pro annual)
Not a template. Not a cookie-cutter site. A real website that holds the brand identity of your gym, built by our team.
Manage from your phone
Messages, contacts, reporting — everything accessible on mobile. Run your gym from anywhere.
First month is $1. No setup fee. Cancel anytime.
Zen Planner vs. MatFlow: Comparison
Voice receptionist on MatFlow Pro ($229/mo annual). All plans start at $1.
Where MatFlow wins
Full contact management — not just a member list
Every inquiry, trial, member, and past member tracked in one system. You can see exactly where everyone is. Zen Planner manages your members. MatFlow manages your entire business.
24/7 voice receptionist
MatFlow Pro answers every call around the clock. Books trials. Takes messages. Zen Planner has no inbound voice features — every missed call stays missed.
Setup in hours, not weeks
Zen Planner's depth comes with real complexity. Annual MatFlow customers are fully live after one on-site session with our team. Every plan includes a migration call. No consultants. No configuration headaches.
SMS payment recovery
Payment fails, member gets a text, payment recovers — automatically. Zen Planner notifies you of failures. MatFlow eliminates them.
Your gym's digital presence — built right
Members get their own client portal. Pro annual customers get a custom website that holds the brand identity of their gym — not a template, not a cookie-cutter site. Zen Planner doesn't offer either.
Flat pricing — no member-count scaling
Zen Planner prices climb as your gym grows — $200-350+/mo at larger sizes. MatFlow pricing is flat. Grow all you want. Same monthly cost.
MatFlow is for you if…
- ✓You want a system that runs itself — not one that needs a team to manage.
- ✓You want calls answered 24/7 without hiring staff.
- ✓You want to be live in a day, not a month.
- ✓You don't want pricing that punishes you for growing.
- ✓You don't want to pay a setup fee to get started.
- ✓You want a website that actually represents your gym — not a booking widget.
MatFlow vs Zen Planner: common questions
They start at the same price. But Zen Planner scales with member count — $200-350+/mo for larger gyms. MatFlow is flat regardless of how many members you have. And your first month with MatFlow is a dollar.
No. Your first month on any plan is one dollar. Every plan includes a migration call — we move your members over in about an hour. Annual plan customers get an in-person setup: we show up and handle everything on-site.
No. Zen Planner covers scheduling, billing, and member management. It doesn't answer incoming calls or automatically follow up with missed inquiries.
Yes. Every plan includes a migration call — we handle your full member transfer in about an hour. Annual customers get us on-site for the entire setup.
Your members get a client portal — they log in, view their account, and access everything in one place. Pro annual customers get a custom website built by our team that holds the brand identity of their gym. Not a template. Not a cookie-cutter site. A real website that makes your gym look like the serious operation it is.
